At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.
Great News for Second Cup® Coffee Lovers: Second Cup® Brand Launches NEW Paradiso® RealCup™ Single-Serve Capsules
Jun 3, 2014
9:00am
MISSISSAUGA, ON, June 3, 2014 /CNW/ - The Second Cup Ltd. announced today that they will launch the new Second Cup® single-serve coffee in RealCup™ capsules in grocery stores and Second Cup® cafés across Canada in early August.
The line is compatible with Keurig® K-Cup®* brewing systems and will include Paradiso® medium and Paradiso® dark roast coffees which are both multi-region, 100% Rainforest Alliance Certified™ coffees. Paradiso® medium roast coffee is Second Cup's signature blend, medium bodied and fruity with a hint of sweetness. Paradiso® dark roast coffee is a deep and rich blend, with a smoky flavour and hint of cocoa.
"At Second Cup, our commitment to quality means delivering the best coffees the world has to offer," says Alix Box, Second Cup President and Chief Executive Officer. "With the launch of Second Cup® coffee in RealCup™ single-serve capsules, we are proud to offer Canadians more ways to enjoy our high quality coffee in the comfort of their homes."
Today's announcement also reflects an expansion of Second Cup's partnership with Kraft Canada Inc. Kraft Canada has been working to help make Second Cup® products available for consumers to enjoy at home by selling them in the grocery retail channel. Initially, the partnership included, TASSIMO T DISCs, Paradiso®, Paradiso® dark, Caffè Latte, Espresso Forte coffee brands and most recently Caramelo. It has since evolved to include three whole bean (Paradiso®, Cuzco® and Espresso Forte coffees) and three roast and ground coffees (Paradiso®, Colombian Supremo Dark and Caramelo coffees), and now two RealCup™ capsules (Paradiso® and Paradiso® dark roast coffees). This single-serve product launch signals further growth in the home brewing industry by one of Canada's leading coffee industry players.
*SECOND CUP® AND REALCUP™ BRANDS AND MOTHER PARKER'S TEA & COFFEE INC., THE SECOND CUP LTD., KRAFT CANADA INC. AND KRAFT FOODS GROUP, INC. HAVE NO AFFILIATION WITH KEURIG GREEN MOUNTAIN INC. OR K-CUP®. KEURIG® and K-CUP® are registered trademarks of KEURIG GREEN MOUNTAIN INC.
ABOUT SECOND CUP
Founded in 1975, Second Cup is a Canadian specialty coffee retailer
operating more than 350 cafés across the country. All of our
approximately 4,000 Second Cup baristas are trained coffee experts who
handcraft about 1,000,000 coffee and tea beverages every week, and are
committed to ensuring "There's a little love in every cup®." For more information, please visit www.secondcup.com or find us on Facebook and Twitter.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest
consumer packaged food and beverage companies, with annual revenues of
more than $18 billion. With the spirit of a startup and the soul of a
powerhouse, Kraft has an unrivaled portfolio of products in the
beverages, cheese, refrigerated meals and grocery categories. The
company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for
making the foods and beverages people love. Kraft is a member of the
Standard & Poor's 500 and the NASDAQ-100 indices. For more
information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT REALCUP™ BRAND SINGLE-SERVE CAPSULES
RealCup™ capsules are designed for use with K-Cup® compatible
single-serve brewers. RealCup™ single-serve capsules are manufactured
for Mother Parkers Tea & Coffee, one of the largest coffee and tea
manufacturers in North America. The company combines state-of-the-art
technology and new product innovation with more than 100 years of
quality and service excellence to deliver an exceptional beverage
experience in mainstream and specialty coffee, tea, and complementary
beverages. A leader in the independent single-serve beverage industry,
RealCup™ brand strives to bring sustainability, choice, value and
quality to the consumer, both through their partner brands and through
flexible licensing agreements.
SOURCE The Second Cup Ltd.
For further information:
Ive Balins
Strategic Objectives
416.366.7735 x 259