At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.
Second Cup Pays Tribute to Canada with Every Cup
Mar 8, 2017
9:43am
MISSISSAUGA, ON, March 8, 2017 /CNW/ - In honour of Canada's 150th Birthday, Second Cup, the only Canadian national specialty coffee company, is celebrating its Canadian pride by introducing a beautiful new artist-designed Canada 150 cup and a new ReCrafted Maple Latte featuring pure maple syrup from Quebec.
The Canada 150 cup is designed by world famous Canadian artist John Coburn and is a tribute to Canada's unique spirit, proud history and cultural identity. It reflects Second Cup communities from coast-to-coast by profiling 13 iconic Canadian landmarks and valued traditions including skating on the Rideau canal, RCMP Heritage Centre in Regina, Parliament Hill in Ottawa, Cape Spear Lighthouse in Newfoundland and Montreal's 375th birthday recognition – to name only a few.
In keeping with the company's authentic Canadian roots, Second Cup's new ReCrafted Maple Latte features pure maple syrup from Quebec's Bernard Family, one of Canada's most famous maple syrup producers. Traditions that have been carefully handed down through generations of their family maintain the artful preparation of this exceptional, premium quality syrup delivering delicious maple goodness in every sip.
"Our customers and franchisees are very proud of Second Cup's Canadian heritage," says Vanda Provato, Vice President, Marketing and Category. "That's why we're celebrating Canada's 150th Birthday with a new beautifully designed cup that reflects Second Cup communities and a recrafted customer favourite, the Maple Latte, made with real maple syrup from Quebec."
The new ReCrafted Maple lineup includes:
- Maple Latte: ReCrafted and better than ever combining the goodness of maple with Second Cup's signature Espresso Forte and velvety micro foam, topped with whipped cream and pure maple syrup drizzle
- Maple Frappe: Inspired by Maple Syrup Snow Candy, the Maple Frappe blends creamy and sweet maple notes with a fresh shot of Espresso Forte
- Shot of Real Maple Syrup: Add a shot of authentic Canadiana to any Frappe or Brewed Coffee
The Canada 150 cup and ReCrafted Maple lineup are available for a limited time in all Second Cup cafés beginning March 7, 2017.
About Second Cup Coffee Co.™
Founded in 1975, The Second Cup Ltd. is the largest Canadian specialty coffee retailer operating over 290 franchised and company owned cafes in Canada. The company's vision is to be the coffee brand most passionately committed to quality and innovation. For more information, please visit www.secondcup.com or find the company on Facebook and Twitter.
SOURCE Second Cup Coffee Co. 
For further information: please contact Vanessa Powell at Strategic Objectives: Tel: (416) 366-7735 X247. Email: vpowell@strategicobjectives.com