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ABOUT US

At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.

The Second Cup Ltd. appoints new chairman

Mar 31, 2009
3:56pm

MISSISSAUGA, ON, March 31 /CNW/ - Purdy Crawford, a member of the Board
of Directors of The Second Cup Coffee Company Inc. (S.C.CoffeeCo") announced
today that James Anas has been appointed Chairman of the company and of its
subsidiary, The Second Cup Ltd. ("Second Cup"), effective immediately. Mr.
Crawford stated that the appointment follows the recent passing of Mr. Gabriel
T. Tsampalieros former owner, Chairman and CEO of both companies.
Mr. Anas was President and Chief Executive Officer of S.C.CoffeeCo from
2001 until 2007 and served as Executive Vice Chairman of Second Cup
thereafter. In addition, he has been a member of the Board of Directors of
Second Cup GP Inc., a direct subsidiary of the Second Cup Royalty Income Fund
(TSX: SCU.UN) for the past two years. His experience includes several senior
executive positions in franchisor companies as well as leading a multi unit
franchisee organization.
"I was fortunate to work alongside the late Gabe Tsampalieros and we were
proud to have built a seasoned and dynamic management team headed by the
President of our companies, Stacey Mowbray. Under Stacey's direction, the
management team developed a comprehensive strategic plan for the future growth
and development of the Canadian and International operations. I am confident
that they, along with our associates and franchise partners, will continue to
build on our strong foundation as we move forward to secure our vision,"
stated Mr. Anas.
Second Cup GP Inc., the administrator of the Second Cup Royalty Income
Trust Fund, announced that Mr. Ted McDermott, a Director of S.C.CoffeeCo and
former senior partner of Osler Hoskin & Harcourt LLP, will be appointed as a
Director of the company to fill the vacancy left by the late Gabriel
Tsampalieros.

Second Cup is Canada's largest franchised specialty coffee company, as
measured by number of cafés, with 360 cafés while S.C.CoffeeCo's international
presence includes 53 cafés in the United States and 10 other countries. For
further information on Second Cup, please visit www.secondcup.com.

%SEDAR: 00021352E

For further information: please contact James Anas, Chairman, (905) 362-1833 or janas@secondcup.com