At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.
Statement from Second Cup president, Bruce Elliot
Oct 18, 2007
1:37pm
MONTREAL, Oct. 18 /CNW/ - In 2005, Second Cup began updating its brand
design and logo. As cafés across the country have undergone renovations, our
updated brand has been incorporated into the new signs.
Second Cup is proud of its long-time presence in communities across the
province of Quebec. The majority of our locations are owned by local Quebec
residents. We acknowledge the recent concerns raised by customers in the
community and are currently reviewing our external café signage.
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