At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.
Second Cup Guests Share a Cup of Kindness with New Salvation Army Partnership
Nov 22, 2010
10:04am
- Second Cup Campaign To Donate This Holiday Season -
TORONTO, Nov. 22 /CNW/ - Second Cup® is thrilled to announce a newly established partnership with Salvation Army Canada, to support individuals in need during this special time of year. Effective November 29, 2010 guests can purchase a limited edition $3 gift card (while supplies last), and a contribution in appreciation of gift card purchases will be donated to the Salvation Army.
States Natasha Mackow, Director of Marketing Communications, Second Cup "We are very proud to partner with such an important charitable organization this holiday season, and look forward to a prosperous campaign nationwide to help individuals in need."
"The Salvation Army is extremely grateful for the support of Second Cup and its patrons," says Graham Moore, Territorial Secretary for Public Relations and Development of The Salvation Army in Canada. "Every time somebody purchases a gift card, they can do so with the knowledge that they are helping to restore hope and dignity to thousands of vulnerable Canadians."
3 million Canadians currently live without access to everyday resources such as food, clothing and shelter (http://annualreview.salvationarmy.ca/dignityproject#content). Second Cup cafes nationwide will support this campaign in-cafe and with select national media throughout the month of December. To find a location near you or for more information, please visit www.secondcup.com.
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating more than
340 cafes across the country. As a proudly Canadian company, Second
Cup celebrates its franchisees' local ownership, and prioritizes the
support of local businesses through daily deliveries from neighbourhood
partners. Committed to coffee integrity all 5,000 associates of Second
Cup are Trusted Coffee Experts® who sell 1,000,000 fairly traded coffee and tea beverages every week.
For more information, please visit www.secondcup.com.
About The Salvation Army
The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and
everyday in 400 communities across Canada and more than 120 countries
around the world. The Salvation Army offers practical assistance for
children and families, often tending to the basic necessities of life,
providing shelter for homeless people and rehabilitation for people who
have lost control of their lives to an addiction. When you give to The
Salvation Army, you are investing in the future of marginalized and
overlooked people in your community. News releases, articles and
updated information can be found at www.SalvationArmy.ca
For further information:
For further information regarding Second Cup please contact:
Natasha Mackow
Director, Marketing Communications; The Second Cup Ltd.
T. 905-362-1818 (ext. 1557) E. nmackow@secondcup.com
For further information regarding The Salvation Army please contact:
Andrew Burditt
Territorial Public Relations Director; Headquarters for Canada & Bermuda. The Salvation Army
T: 416-422-6208 E : andrew_burditt@can.salvationarmy.org