At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.
Second Cup Celebrates Earth Day With Cuzco(TM) Coffee Promotion
Apr 20, 2010
12:41pm
TORONTO, ONTARIO--(April 20, 2010) - Second Cup, Canada's leading specialty coffee franchisor is going green from the ground up by introducing an exciting promotion in honour of Earth Day! Guests will receive $3.00 off one pound of Cuzco coffee beans, Second Cup's certified organic fair trade coffee straight from Peru. This offer begins on Earth Day, Thursday, April 22nd and continues for one full week, concluding on Thursday, April 29th, 2010.
Only available in Canada at Second Cup cafés across the country, Cuzco originates all the way from organic fair trade farms in Peru, just east of the mystical site of Machu Picchu. Produced in small quantities and carefully nurtured and processed by highly skilled workers, these beans deliver an exotic, nutty flavour with tempting rich dark chocolate notes. Sipping this full-bodied medium roast is like basking in a ray of South American sunshine.
Regularly priced at $17.95 per pound, this is one promotion not to be missed. Not only are Guests receiving a wonderful savings on a striking and flavourful coffee, but they will also be doing their part in preserving our planet, where every little bit helps!
To find a Second Cup location near you or for more information, please visit www.secondcup.com.
About Second Cup
Second Cup™ is Canada's largest specialty coffee franchisor and operates more than 350 cafés across Canada. Serving specialty coffee, food, and unique and stylish gift ideas. For more information visit www.secondcup.com.
Second Cup™.
Independently owned. Uniquely Canadian
The Second Cup Ltd.
Natasha Mackow
Director, Marketing Communications
(905) 362-1818 (ext. 1557)
nmackow@secondcup.com
www.secondcup.com