At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. As well, Second Cup continues to provide financial remuneration for quality beans to directly benefit the farmers, workers and mills. This is our promise.
Second Cup: Lattes Join Shortlist of Life's Guarantees
Second Cup launches its no-hassle "Latte Guarantee" to patrons
Sep 10, 2009
5:42pm
TORONTO, ONTARIO--(Sept. 10, 2009) - There are few things in life that are guaranteed; however, starting each day with a perfectly hot, flavourful and aromatic latte is now one of them - if you choose Second Cup.
Now at Second Cup cafes across the country, if the latte you purchase is not everything you wish for it to be, you can return it to the barista and exchange it for a new one - no questions asked. The Second Cup Latte Guarantee extends to all of the classic European beverages on the coffee sensations menu including lattes, cappuccinos, moccaccinos and correttos.
"At Second Cup, we pride ourselves on making the perfect latte every time," said Steven Tsambalieros , Chief Operating Officer, The Second Cup Ltd. "We've done our latte research and we know what Canadians want, so now we're putting our lattes where our mouths are and guaranteeing that we can deliver the perfect latte to every guest."
Second Cup's coffee drinks including lattes, are created by baristas who have completed their practical training and have become certified according to Second Cup's standards. These baristas are coffee connoisseurs, with a discerning taste for perfection. The lattes they deliver consist of expertly drawn espresso with a bittersweet, full-bodied taste, steamed milk, that has more body than hot milk and a texture that is firm but not airy, and finally, the microfoam - the key ingredient - smooth, velvety and long lasting with tiny dense air bubbles.
In addition to regular beverages from Second Cup's coffee sensations menu, the Latte Guarantee also extends to the New Dark Chocolate Latte and fall classic, Pumpkin Spice Latte.
To find a Second Cup location near you or for more information, please visit www.secondcup.com.
About Second Cup Income Fund
The Second Cup Income Fund (TSX:SCU.UN) is an open-ended trust established under the laws of the Province of Ontario. It holds, through an indirect wholly-owned limited partnership, the Canadian trade-marks and other intellectual property and associated rights used by Second Cup in connection with the operation of Second Cup cafes in Canada. The Fund also owns, indirectly, The Second Cup Ltd. For more information on the Fund please visit www.secondcupincomefund.com.
About Second Cup
Second CupTM is Canada's largest specialty coffee franchisor and operates more than 350 cafes across Canada. Serving specialty coffee, food, and unique and stylish gift ideas, Second CupTM invites guests to make Second CupTM their Second Home. For more information visit www.secondcup.com.
Second CupTM. Independently owned. Uniquely Canadian
The Second Cup Ltd.
Natasha Mackow
Manager, Promotions and Communications
905-362-1818 (ext.1557)
nmackow@secondcup.com
www.secondcup.com